Picture courtesy of http://www.thebigbeerguy.com/
Recent conversations with various friends about beer and what with Oktoberfest having just passed us, it got me thinking about why in recent years, more companies are trying to market beer to women and getting it oh so wrong.
More importantly, how can companies market beer to women successfully? Although I am a sweet tooth at heart, I wouldn’t want beer to be completely sweet or it takes away from actually being a beer – what makes a beer taste so much like a beer! There seems to be an approach of marketing beer in a more female friendly way such as ‘fat content showings’ and adding citrusy notes to make it more ‘wine’ like.
Here’s a thought though, surely advertising beer as a social drink with a mingling of the sexes and just as a good fun laugh would make more sense? I mean let’s face it, you will end up having a beer with the lads during a footy game, just as they might end up having a cocktail with you on a date.
Taken from http://www.socialmedia4bars.com/
Your thoughts on the orange coloured foam topping drink? Recently marketeers from the alcohol industry are figuring out ways to make beer more appealing to women with less fat slogans etc … But will it catch on…?